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Digital Container Shipping Association established

digital containership

It was announced on 18 April from Singapore by Ocean Network Express (ONE) that A P Moller-Maersk, Hapag-Lloyd,  MSC  and  Ocean  Network  Express  had established the  Digital  Container Shipping Association (DCSA) in The Netherlands.

After gaining regulatory approval from the Federal Maritime Commission (FMC) last month (March), four  container  shipping  companies  officially  established  the  Digital  Container  Shipping Association (DCSA) on 12 April 2019 with  HQ in Amsterdam and the association is now commencing operations.

Industry veterans form a leadership team with Thomas Bagge appointed as CEO.

In the words of Noriaki Yamaga, Managing Director, Corporate & Innovation, Ocean Network Express (see illustration here of an example of ONE’s tonnage): ‘ONE is constantly seeking best practices and standards to support and drive innovation technology in the shipping and logistics industry to create valuable opportunities for digital transformation.  To realize  these  goals,  concrete  discussion and  solid  collaboration  works must  be  done  in  order  to  standardize  solutions,  establish  common  IT  standards  and governance for the industry to streamline and digitize shipping process to shape the future of the  shipping  industry.  We  truly  believe  that  the establishment  of  this  association  will  bring values, benefits and opportunities to our customers, as well as logistics companies, leading shipping  and  logistics  industry  to  new  ecosystem  of  digital  supply  chain.

Digital standards are priority

On inauguration it is understood that the  association  immediately  started  working  driving  standardization,  digitalization  and interoperability. To create value and to overcome some of the potential difficulties in the  industry,  one  of  the  first  projects  is  to focus on  standards  to  overcome  the  lack  of  a common  foundation  for  technical  interfaces  and  data.  Additionally, to  develop  another cornerstone for the foundation of the future of shipping, the association is creating an industry blueprint for processes. Work undertaken will be for the benefit of the entire industry, as all  standards  will  be  openly  published,  making  them  available  free  of  charge  to  interested external parties.

Thomas Bagge appointed CEO

Thomas Bagge is appointed CEO and statutory director of the DCSA. Joining from Maersk Thomas Bagge has held several leadership roles in Denmark and abroad, most recently in technology.

We are pleased to have with Thomas Bagge the first one of a  strong leadership team  in place,  who  is  supported  by  all  founding  members  and  represents  container  shipping  at  its best’, said André Simha.

Headquarters in Amsterdam

The association’s headquarters will be located in Amsterdam, The Netherlands.

Added Simha: ‘DCSA is working for the benefit of the entire container shipping industry; hence, it was important for us that the headquarters is located on neutral grounds, so no specific stakeholders or companies are favoured.’

Proximity to shipping infrastructure, attractiveness for talent as well as ease of reach was a decisive point for selecting Amsterdam as location for the HQ.

New members joining

DCSA is in discussions with many other container shipping lines interested in joining and preparations for membership of two companies are in hand.

About Digital Container Shipping Association

This is a neutral and non-profit association whose purpose is to pave the way for digitalization and standardization in the industry. A P Moller-Maersk, Hapag-Lloyd, MSC and ONE are founding members.

All ocean carriers are invited to join, and close collaboration with the entire industry is expected. The association has no intent of developing or operating any digital platform and the association is not working on topics of a commercial or competitive nature.

The Digital Container Shipping Association Leadership Team

Thomas Bagge CEO and Statutory Director. Over the past 12 years, Thomas has been involved in various transformation activities in Maersk covering people, process and technology. He holds a degree in Applied Finance from Copenhagen Business School as well as an Executive MBA. Aside from the role as CEO of DCSA, Thomas Bagge will retain a number of board positions in other organizations.

Andre Simha, Chairman of the Supervisory Board, DCSA, CIO, MSC. He joined MSC in 1987 and is responsible for implementing and developing the complex data flow between the company’s headquarters and its agencies worldwide; oversees over 1,000 staff globally, providing interactive software solutions for MSC, as well as steering MSC’s broader activities related to technology, innovation and digitalization. It is understood that he will retain his position at MSC.

Members of the DCSA Supervisory Board

MSC Group: André Simha, Chief Information Officer (Chairman)

A P Moller -Maersk: Adam Banks, Chief Technology & Information Officer

Hapag-Lloyd: Martin Gnass, Managing Director Information Technology

Ocean Network Express (ONE): Noriaki Yamaga, Managing Director, Corporate & Innovation.

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